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Shopify Upgrade to Google Analytics 4 property hide-atc-button Google Customer Reviews Badge costIt's no secret that we're living through a period of immense change, and end user privacy is top of mind. Around the world, regulatory changes such as CCPA and GDPR have raised the bar for end user privacy. Browsers and other platforms are making changes to core technologies, such as cookies, that measurement systems have relied on for years. And end users themselves are demanding more transparency and control over how their data gets used. At the